EricLAM article3 

Eric LAM, who graduated in Cell and Molecular Biology (First Class Hons) in 1997, founded Amdon Consulting Pte Ltd in 2001. Amdon specialises in ePublishing and eLearning design.  

The digital age has reshaped the education industry in a big way. However, the learning population may not have internet access for digital content. To address this need, Amdon pioneered PageWerkz, a proprietary e-learning platform which enables offline learning, where content can be viewed on computers and mobile devices without internet access. PageWerkz was the result of a collaborative effort with educators, publishers, graphic artists and technology experts.

Mr Lam said, “Our vision is to be the world's largest operator of a wholesale eLearning marketplace that connects publishers, course providers and learners worldwide in a seamless ecosystem.”

Amdon has been growing steadily since its inception. Its’ PageWerkz ecosystem now reaches more than 10 million users worldwide. It has trained over 20,000 professionals and developed numerous award-winning interactive textbooks, educational games and teaching courseware which has been adopted by more than 500,000 teachers and students worldwide. PageWerkz’s interactive textbook model has gained international recognition and won multiple awards, including the Singapore Prestige Brand Award (2012) for Promising Brand.

It also collaborated with Ted-Ed to produce an educational feature that has garnered more than half a million views today.

Amdon now has a presence in more than 10 countries. In the future, it plans to roll out an eBook application for a comprehensive gamification environment, complete with analytics and personalised learning technologies, that is independent of the internet.