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Outstanding Science Alumni Awards 2005
KWAN Yuen Ching Natasha BSc 1985
Deputy General Manager, OEM Multi-National & Alliance, APAC/GCR & Japan Region, Microsoft Singapore
Natasha KWAN majored in Chemistry in the National University of Singapore and
graduated with a Bachelor's degree in 1985.
Ms KWAN was recruited to the multinational corporation IBM in the field of sales
and marketing. She worked in IBM for 7 years driving the channel sales and
development and personal computer system.
She joined Microsoft Singapore in 1992, where she has established herself and
risen through the ranks rapidly. She started as the Business Systems Manager to
build the emerging Windows NT server business. In 1998, she was appointed
Director, Enterprise Business Group, before being further promoted to Managing
Director in 2001. Ms KWAN has been a key contributor to Microsoft's success in
Singapore and is credited with giving .Net momentum in the Singapore
marketplace, launching Microsoft's XML Web services centre in Singapore and
establishing the .Net--MySingapore partnership with the Singapore Government. She
also led the launch of Windows XP and Office XP in Singapore and established
Microsoft Singapore's Giving Programme, a local community affairs initiative. In
recent years, she has been tasked to play a key role in Microsoft's expansion
into the Asia Pacific region. In 2002, she was appointed the General Manager for
Customer and Partner Experience for the Asia Pacific region, and then the
General Manager for Customer and Partner Loyalty, in which she was Microsoft
Asia Pacific's customer and partner 'champion'.
Currently, she holds the position of Deputy General Manager for OEM
Multi-National & Alliance, APAC/GCR & Japan Region.
"Small things done consistently in strategic places create major
impact."
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