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Building an Effective Dashboard for Decision-Making


2 to 3 August 2018

13 to 14 December 2018


9.00 am to 5.00 pm


Data Analytics Consulting Centre
Department of Statistics and Applied Probability
Computer Laboratory 2 (S16-05-102)
Faculty of Science
6 Science Drive 2
Singapore 117546


Today’s dynamic environment of content, data and technology presents new marketing opportunities, such as new online communities, new channels of communication, and new markets and customer segments. This course includes guidelines for generating the right metrics; gaining management support; engaging employees; and ten ‘must-haves’ for an effective dashboard. By integrating business processes with data, analytics and key metrics in an effective and timely way, businesses can make informed investment decisions and enhance the effectiveness of marketing activities.

Who Should Attend?

If you are required to make informed data-driven decisions to enhance the impact of marketing, this course is for you!

• Business users  
• Customer relationship managers  
• Data analysts 
• Data engineers 
• Data scientists  
• Data managers 
• Marketing professionals
• Product managers 
• Sales professionals
• Technology professionals

Participants should be familiar with computers.


Participants will acquire the following skills at the end of the course:

Starting the dashboard initiative

Building an effective dashboard

Generating the right metrics for decision-making

Identifying key indicators

Explaining a brand’s key positioning differentiators


This includes course materials, lunch and tea breaks.


$ 1,500
(excluding GST) 
  • Before 28 July 2018

Early bird

$ 1,350
(excluding GST) 
  • Before 30 April 2018

Participants who complete the course will be awarded a Certificate of Participation.

NUS Faculty of Science reserves the right to postpone or cancel the workshop by giving 28 days notice prior to the start of the workshop.

    • Cancellation before or on 30 April 2018: Full fee refund

    • Cancellation between 1 to 31 May 2018: 50% fee refund

    • Cancellation after 31 May 2018: No refund


The course will cover the following topics:

• Overview of a dashboard
• Value of using dashboards
• Attributes of an effective dashboard: Ten ‘must-haves’
• Helping marketing decisions through dashboard
• Generating the right metrics: Seven guidelines
• Effectively managing databases: Ten tips
• Overview of a key performance indicator  
• Overview of a key performance leading indicator  
• Gaining management support and engaging employees: Ten tips

The course will include hands-on practicals on Vector Autoregressive Modelling.


Prof Carol Hargreaves

Director, Data Analytics Consulting Centre
Faculty of Science, National University of Singapore

Prof Hargreaves is an analytics and business intelligence professional with over 28 years’ analytics experience. She has held leading roles in the pharmaceutical, healthcare, fast moving consumer goods and education industries.

Prof Hargreaves has worked with various leading companies to make businesses more intelligent. These include Pfizer, Novartis, MSD, Nestlè, MasterFoods, Goodman Fielder, Foxtel, Aztec (acquired by IRI), Cegedim Strategic Data (acquired by Quintiles IMS), the National Health and Medical Research Council and the National University of Singapore. Prof Hargreaves’ role includes analytics training, designing of analytics courses, and providing analytics advisory and consulting services. She is also a noted keynote conference speaker.

Prof Hargreaves has a passion for solving business problems using analytics and machine learning techniques to build data-driven solutions. Through faster and smarter business processes, her clients are empowered for organic revenue growth and to make effective decisions.




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Data Analytics Consulting Centre Block S16, Level 7
6 Science Drive 2
Faculty of Science
National University of Singapore Singapore 117546

Business Hours 
Monday to Thursday:
8.30 am – 6.00 pm
8.30 am – 5.30 pm